Make It Better Project

This project challenges students to redesign an existing package with functional or visual flaws and create a new brand identity for it. Through research, user personas, associative mapping, moodboards, and iterative 3D prototyping, students will develop a more intuitive, transportable, and visually engaging package that improves user experience and may address sustainability. Final deliverables include a finished package prototype, presentation materials, package mockup, design plan PDF, and an 11x17