Food Start-Up Branding

Street Food Start-Up is a branding and sustainable packaging project in which students create a new identity for a culturally inspired street food or ethnic food product. Through research into cultural patterns, target users, market trends, and circular packaging, students develop a logo, surface pattern, brand system, and food container that preserve the cultural story behind the product while making it relevant for a contemporary start-up. The final brand is extended across multiple touchpoints, such as packaging variations, café or food truck graphics, menus, uniforms, or carrying containers, to create a complete and cohesive business identity.