Rebranding

Product Re-brand is a user-centered branding project in which students select an existing consumer shelf product and redesign its identity, packaging, and communication strategy for a clearly defined target audience. Through user research, competitive analysis, brand briefs, and concept development, students identify user needs, market opportunities, and future-focused branding goals such as emotional wellness, human-centered design, or circularity. The final outcome includes a refreshed brand system with a logo, visual identity, packaging mockup, poster, and package series that better connects the product to its target users.